WHY WE SHOULD WORK TOGETHER
How does your narrative stand out in our increasingly story-based economy?
Your strategy is only as strong as the story you tell. It doesn’t matter if you are a big brand or a boutique start-up: If you want to connect with clients, engage in-house employees, or translate data into decisions, success starts with knowing not only what you want to say, but also how you want to say it—and what you want your words to achieve. Let me help you create meaning where, and when, it matters.
“You have to tell a story before you can sell a story.”
—BETH COMSTOCK
Narrative Strategy
Storytelling is a fundamental part of what makes us human. Science proves it. Stories ignite the parts of our brain devoted to emotions and social interaction, and strengthen communities and social bonds.
It’s more important than ever to get your story right, and that’s where I come in. Narrative strategy can be all-encompassing—defining a brand’s identity, integrity, and voice, and developing it cohesively across platforms—or focused on a specific goal, such as interpreting proprietary research or data. Drawing on my extensive experience brainstorming, creating, and refining narratives, marketing strategies, content, and copy in a variety of contexts, across a variety of mediums, for a variety of audiences, I will help you answer the big questions: What is your mission? What is your message? How will you move people to take action? I'll work with you to transform the way you interpret and communicate. Together, we’ll unlock the power of storytelling.