FREQUENTLY ASKED QUESTIONS
Q. HOW MUCH DO YOU CHARGE FOR COMMERCIAL WRITING PROJECTS AND STRATEGY CONSULTING?
A. No two businesses—or their needs—are alike. After you contact me about working together, I'm happy to schedule an introductory conversation to discuss your needs and clarify what kind of assistance you're looking for. Individual client and project circumstances determine whether I work on retainer; charge a flat project fee; or bill hourly. For complex or ongoing collaboration, I will develop a proposal outlining the scope of work, deliverables, and suggested engagement/payment structure. Our mutual goal is to maximize the value I can provide.
Q. WHAT KINDS OF SERVICES DO YOU OFFER?
A. Many things fall under the umbrella of narrative strategy. Every business relationship begins with a discussion about your specific needs, problems, or challenges in the context of your mission, your philosophy, and your market. Then we can talk strategy and solutions, and clarify how those translate into deliverables and insights such as:
Developing your unique identity both internally and externally.
Workshopping user personas, market segmentation analyses, and client profiles.
Formulating short- and long-term communication strategies with measurable goals.
Creating (writing and/or editing) flagship copy, core materials, and special projects.
Shaping best practices for content creation and publication going forward.
Conducting content and copy audits across all platforms for SEO efficacy, clarity, consistency, and narrative appeal.
Elevating employees' writing and storytelling skills.