How does your narrative stand out in our increasingly story-based economy?
Mastering the art of storytelling strengthens your business strategy because it empowers you to consistently create compelling, voice-driven brand copy and content. This builds an emotional connection with your current customers, encouraging loyalty and word-of-mouth brand evangelism; it also seizes the attention of your potential customers, driving an awareness and understanding of your brand that converts consideration into sales.
Editors are always thinking about the audiences for our projects, and how we can cut through the clamor of a crowded, competitive marketplace to get people's attention and convert this engagement into sales. Drawing on my extensive experience brainstorming, creating, and editing B2B and D2C marketing strategies, content, and copy in a variety of contexts, across a variety of platforms, for a variety of audiences, I'll work with you to refine the way you communicate about your business, craft memorable copy, and develop best practices you and your team can rely on going forward.