WHY WE SHOULD WORK TOGETHER

 

How does your narrative stand out in our increasingly story-based economy?

Your strategy is only as strong as the story you tell. Whether you are a big brand or a boutique start-up, whether you want to connect with clients or engage in-house employees, success starts with knowing not only what you want to say, but also how you want to say it—and how you want people to talk about you. Let me help you create meaning where, and when, it matters.

“You have to tell a story before you can sell a story.”

—BETH COMSTOCK

 

Narrative Strategy

Storytelling is a fundamental part of what makes us human. Science proves it. Stories ignite the parts of our brain devoted to emotions and social interaction, and strengthen communities and social bonds. Storytelling even “pays valuable dividends to the storytellers themselves, improving their chances of being chosen as social partners [and] receiving community support.”

It’s now more important than ever to get your story right, and that’s where I come in. Narrative strategy can be all-encompassing—establishing a brand’s identity, integrity, and voice, and developing this cohesively across platforms—or focused on a specific goal. Drawing on my extensive experience brainstorming, creating, and editing B2B and D2C narratives, marketing strategies, content, and copy in a variety of contexts, across a variety of mediums, for a variety of audiences, I will help you answer the big questions: What is your mission? What is your message? How will you move people to take action? I'll work with you to transform the way you communicate, and make sure your story is heard.

 

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

—Seth Godin